Responsible sourcing matters. The people behind the product matter.

In honor of International Women's Day, Kroger wanted to provide an unfettered look into their supply chain for Simple Truth Tea. The story introduces their customers to the women of the Sorwathe Tea Estate in Rwanda, who, since the civil war, have stepped into what were traditionally male roles to rebuild their country. Transcending environmental sustainability, the story also highlights Kroger’s commitment to economic sustainability in the communities that it touches. Firsthand stories combined with an immersive 360 video, presented a full transparency experience.