Concept, Creative Lead, Writer
The Magical Cookbook Experience
Silver Winner for Out-of-Home & Ambient Media - Multiple Installations
Silver Winner for Out-of-Home & Ambient Media - Guerrilla Marketing
How do today's holidays become tomorrow's memories? Through the Magical Cookbook Experience.
Designed to transport our customers to those special memories made together during the holidays, we created a 360°, 8' tall holiday cookbook installation with an interactive feature on every page. Three books popped up at different stores across the country and helped our customers celebrate the joy of the holidays through family activities, memorable dishes and beloved recipes.
The Magical Cookbook Included:
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Augmented reality photo booth
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Community coloring pages and holiday memories page
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Free holiday booklet filled with fresh recipes and family activities
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Cooking demo with local celebrity chefs and their family members
A look inside the book.
The below holiday video was not part of this campaign, but was the inspiration for the in-store activation.